02.1 User Research
Market Overview
The global premium coffee and smart appliance market is experiencing steady growth, driven by increased demand for convenience, personalization, and lifestyle-driven tech products.
- Global Smart Coffee Machine Market is projected to grow at a CAGR (Compound Annual Growth Rate) of 8.5% from 2024 to 2030 (Source: Grand View Research).
- Premium home appliances are increasingly paired with mobile apps, with UX and brand experience as differentiators.
- The rise of remote/hybrid work has shifted coffee consumption back into the home, elevating expectations around home brewing experiences.
Target Audience
| Segment |
Characteristics |
| Affluent Urban Professionals |
Ages 30–55, tech-savvy, style-conscious, value time efficiency + design |
| Coffee Enthusiasts |
Willing to invest in equipment, seek high control and personalization |
| Luxury Lifestyle Consumers |
Prioritize aesthetics, exclusivity, and brand alignment over functionality |
Demographics (Simulated)
- 60% Male / 40% Female
- Aged 30–55
- Reside in urban areas (Europe, GCC, North America, parts of Asia)
- Devices: iPhone 13+ and Android flagships
- Languages: English, Spanish, German, French, Arabic
Research Goal:
To understand the needs, habits, and expectations of potential users of a luxury smart coffee maker controlled via a mobile app.
Methodology:
- Behavioural benchmarking of home appliance control apps